BBC | Bozen Blind Club
Bozen Blind Club is a premium cocktail bar in the heart of Bolzano, focused on high end drinks, a distinctive atmosphere, and exclusive VIP experiences.
Challenge
At Dominikanerplatz in Bolzano, two different concepts share the same location: Bozen Blind Club, a premium cocktail bar centered on drinks and VIP experiences, and Miró Club, a classic club for music, dancing, and events. Guests were often unsure what kind of experience to expect.
Implementation
We created separate brands and websites for both concepts. Bozen Blind Club clearly showcases the vibe, offering, and VIP bookings, while Miró Club focuses on its event and club format. This way, visitors instantly understand online which experience they are looking for.
Result
The clear separation increases bookings and reduces confusion. Our key learning: different offerings need distinct brand communication — otherwise you lose inquiries and revenue.
